January 2, 2012
Important Things You Need To Know About Mobile Marketing
When it comes time for you to start your mobile marketing plan, you may wonder where to begin, as there are so many things to consider when trying to promote your business. The tips in this article can provide you with what you need to know to become a great mobile marketer.
Find a way to get your customer’s phone number. Ask them to sign up for a member’s club or simply give them a sheet to fill in when they buy something at your store. Make them understand that you will be sending them messages about products and discounts in the future.
Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!
Look for fun new ways to encourage your customers to interact with your company, through your mobile marketing campaign. Invite customers to use their phone to snap a quick photo of themselves, while enjoying your product and then, offer a prize or discount to the participants with the most creative and unique pictures.
Social media is one big and long conversation. Lots of it is meaningless and trivial. Do not link your mobile campaign to this kind of disastrous discourse. Keep your messages brief and to the point. Social media is a key to any marketing campaign, but you have to use it wisely to get beneficial results.
Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you’re using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. You will need to get to work modifying it before other people are scared away.
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook’s page, Google+ page, or Foursquare any resources that you can provide to your customers to give them more information about your business and who you are.
Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.
Try to integrate your mobile marketing with the other online resources that you utilize. If you have Facebook, Google, or Twitter, make sure your marketing campaigns are integrated together and work properly with all other promotional efforts. Mention your mobile marketing on all of your online resources from blogs to your website.
As we have shown you, mobile marketing campaigns all have some components in common. The main differences are application and technology. A simple common sense approach should help you weed through them and pick the best one for you.