Tech

Behavioral Targeting – Online Marketing Tips for Small Businesses

Increase the effectiveness of your digital marketing campaign by targeting consumers based on their online behavior – pages theyve visited, searches theyve made, items they shop for.

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Murdoch University and Online Marketing Success with Adobe Solutions

With the Adobe Online Marketing Suite, Murdoch University has increased online application submissions by 28% and 19% incrementally through site testing and optimization; converted 34% of prospective graduate students returning to the site, through targeted re-engagement strategies; experienced a 21% increase in domestic student leads and 15% increase in executive education program leads; and reduced […]

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